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Is it legitimate to simply say, "well, stuff happens and not much I can do about it; I arm myself with the info I need to successfully navigate the bad listings and so should everyone else"? Or should we have a bit more ownership in this issue?
I don't think there is anyone here who is saying that there is no damage to the hobby due to online cheating. It's happening, and something like it has always been a plague on the hobby. But the question concerning this threat to the hobby needs to be addressed on two fronts: 1. how serious a threat is it, and 2. what response has the greatest probability of success?
1. How serious?
Of all the losses to the hobby in a given year, what percentage are directly attributable to the action of online cheats? Maybe we can't quantify it, but let's get a sense of scale. Is it 75% of the annual losses? Half? 5% How much energy it deserves should be in proportion to how severe it is as a blight on the hobby in relation to other detrimental evils.
To provide a number requires the ability to stand behind it. To leave the number vague is an alarmist tactic. People who don't want to be manipulated tend to object to alarmist appeals.
2. What to do about it?
To maintain the moral high ground, it is enough to warn people about the hazards of venturing into the marketplace without good knowledge of what they are trying to do there. Don't try to buy material that is above your level of expertise. Human nature? Ignoring good advice is not a characteristic of "human nature" it is a characteristic of immaturity.
If you have the time and inclination to help them more than that, then it is also sufficient to say, "I arm myself with the info I need to successfully navigate the bad listings and I am willing to help anyone who might need that knowledge to grow in it."
It is inconsistent to try to address the problem of moral decay with a rules based system, because its enforcement inevitably leads to repression which is a morally unacceptable alternative.