One of the big differences is that Stamp Magazine has a more contemporary streamlined look than Linn's Stamp News. I subscribe to both digitally. Not sure how they look in hard copy. Of course, Stamp Magazine is more oriented to the United Kingdom philatelic scene as is Linn's to the US scene. The illustrations in Stamp Magazine seem to be more dynamic. Of course, Stamp Magazine is a monthly and Linn's Stamp News is weekly. That may make a difference in the content.
I think Linn's does a decent enough job with the content and layout of the magazine itself. Sure, there are things I'd change if it were up to me, but every subscriber would probably say the same. You can't please everybody all the time. That's regarding the content and layout, the subscription renewal process and other "21st century" features of their operations, not so much.
The publishers have set up Twitter accounts, in the hope that subscribers will "follow" these accounts and thereby become available to receive posts (tweets) from the publishers on a 24-hour, 7-day per week basis, that is, whenever the publishers compose and send something. Marketing theory is that such social media promotes increased customer engagement with a product or service and thereby builds brand loyalty, resulting in repeat sales.
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Posted 04/05/2015 09:44 am
